The film was directed by Nicolas Ménard, produced and animated by London/LA-based Nexus Studios. It moves through the golden age of Mexican cinema, the country's economic crisis, and how Mexicans in the present have learned to turn obstacles into opportunities, tearing down physical and mental barriers. The first shows how the brand was founded by a group of bakers who decided to use Corona’s iconic clear-glass bottle so that everyone could see it was made with the finest ingredients.
CERVEZA CORONA SERIES
After he says “Only history can tell us what we are made of, the camera pivots and goes through a series of dioramas. The flowing production starts with Garcia Bernal sitting in a stark white room on a golden hand-shaped chair with a bottle of Corona. The production narrates, in four chapters, the deep-rooted relationship Corona has with Mexicans since its beginnings in 1925, shortly after the Mexican Revolution. 'The History of La Cerveza Mas Fina,’ created in conjunction with creative agency Observatory in Los Angeles, is a Spanish-language campaign for the Mexican market. The action behind the scenes is just as riveting as the 60-second ad itself. Corona is a huge Mexican brand around the world, and the brew is celebrating its history in an epic stop-motion animation film narrated by Golden Globe winner Gael Garcia Bernal.
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